Why Every Experience Calls Itself 'Immersive Experience'? Understand in a 5-Min Read
Immersive experiences! They’re taking the world by storm. There are many offerings out there that claim themselves as being an “immersive experience”. But how can an experience be “immersive”? In this article, we’ll give you some important information to help you understand what immersive experiences are.
What Makes An Experience “Immersive”?
An Immersive Experience can be described as an experience that brings you into a captivating world. An immersive experience helps to create an environment that is either virtual or real and surrounds you so that you feel you are inside that reality, feel REAL and you are part of it. There are two popular types of immersive experiences in the market that you can try.
1.Immersive Experience Utilizing Projection Mapping Technology
It’s a form of technology that overlaps videos or graphics onto any surface such as a building or a wall. There are a few experiences in the market today.
Credit: https://www.cloudjoi.com/shows/van-gogh-alive
a) Van Gogh Alive Exhibition
This experience brings Van Gogh’s art to life by using projection mapping to overlap his artwork onto the wall and in the surrounding room. It creates a sensory feeling that you are looking and walking through the world of Van Gogh.cs onto any surface such as a building or a wall.
Credit: https://www.teamlab.art/e/borderless_odaiba/
b) TeamLab, Japan
TeamLab is available in Japan and makes use of projection mapping to create a sensory overload in their digital museum. By projecting visuals of flowers and moving fish onto walls and rooms, they create a 3D environment where you can sit in and fully immerse yourself.
Photo Credit: https://eatdrinkhilton.com/banquet-of-hoshena/#gallery
c) Banquet Of Hoshena
TeamLab is available in Japan and makes use of projection mapping to create a sensory overload in their digital museum. By projecting visuals of flowers and moving fish onto walls and rooms, they create a 3D environment where you can sit in and fully immerse yourself.
2. Storytelling or Performance-Based Immersive Experience
Storytelling or Performance-Based Immersive Experiences are immersive experiences that incorporate actors and performers to tell a story. They share similarities with theatrical performances, where the audience can witness a story unfold. Sometimes the audience becomes a part of the story, while other times they remain a witness of the story. Some escape games these days have even started integrating actors and storytelling into their rooms. Storytelling and performance based immersive experiences make use of space and acting to bring people into this world. With space, there is use of realistic props and set design to truly give off the vibe that it is an actual location and not just a set. Even the actor’s performance is different to conventional acting as there is improvisation where the actors respond to your questions during the experience.
Photo Credit: https://mckittrickhotel.com/sleep-no-more/#/
a) Sleep No More
This theatrical immersive experience is based on the story of Macbeth. In Sleep No More, you can take on the role of a third-person observer, exploring a hotel where actors perform at various levels of the building. The entire building is designed from the first floor to the last floor with hotel decorations, making it just like the real thing. While not directly involved in the story, you, as the audience, can become part of the immersive set design. You must wear a mask and remain silent throughout the 3 hours experience. This creates a mysterious atmosphere and makes the experience more engaging for you.
Photo Credit: https://www.klook.com/en-MY/activity/3583-london-dungeon-tickets-london/
b) London Dungeon
This is an immersive experience available in London that you can try and serves as a haunted attraction. It recreates all of the various gory and dark history of London in a more humorous style. Expect to see sets designed to mimic catacombs and dark halls as it combines a few elements such as special effects, rides and of course, live actors. It is also made up of different experiences one can choose and each has an actor or several that you can interact with.
c) Hauntu Malaysia
Hauntu offers an immersive experience that lasts one hour, combining live theater performance and a haunted house. However, unlike typical haunted houses that rely solely on jump scares and ghost chasing, Hauntu instead focuses on storytelling, actor-guided interactions and decision - making to deliver a horror story with you in it. There are two outlets at The Linc KL, based on a haunted hotel and The Curve, Damansara based on a mystical dance academy.
In conclusion, to be considered immersive, an experience must successfully transport the audience into the carefully created world, whether it's delivered through technology or storytelling. If you're fascinated by the idea of exploring immersive experiences in Malaysia, make sure to stay updated on upcoming pop-up events in the country. While many immersive experiences are temporary or pop-up in nature, Hauntu stands out as a rare gem, offering year-round availability as the first storytelling and performance-based immersive experience in Malaysia.
Don't miss the opportunity to embark on a journey into the world of immersive experiences with Hauntu.
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